In the first project assigned, our goal was to make a postcard that represented our particular object chosen. My overall topic was jewelry and I decided to use a golf watch that I own. The color is orange, not a particularly popular color, but the watch itself always seemed to be a nice piece of jewelry to me. My original thought was to enhance the object and focus on the color of the watch, and so I surrounded the watch with orange colored Tic Tacs. Picture seen below…
After reviewing the picture, it almost made the watch blend in, instead of sticking out, which would be the purpose of the postcard if I was to actually advertise it. No one wants a run-of-the-mill watch, everyone wants something original. So I needed to brainstorm. I liked the candy idea, I was hungry at the time, if you had not noticed thus far. And so I contemplated using various colored Mentos. But the arrangement just never seemed to be right to me. Pictures of my attempts can be seen below…
This left me in a rut. What else to do? I looked over and decided that Skittles might be able to solve my problem. Skittles always had a catchy slogan, “Taste the Rainbow” So I decided to incorporate the watch into the slogan in my own scene. If I used every color in the bag besides orange to make the design, it would allow for more focus to be concentrated on the watch, in effect, making it an individual “Skittle” of the rainbow. And since everyone wants something innovative and original, everyone wants the orange colored “Skittle,” well watch actually. Picture seen below…
And that is how I ended up using Skittles with the watch to construct the postcard.
For our second project assignment, a print ad, size 11x17 needed to be constructed. Again with a target market, slogan, anything that would enhance the advertisement to the customer, having it appeal to their eyes as well as their pockets. I decided to draw out a golf course scene. It would focus the viewer’s attention on the golf hole. Since in the game of golf, the end result or goal is to get the ball into the hole. But then I thought why not attempt to make the view almost 3D like. So I rearranged the drawing and decided to stick the viewer in the ground with the hole, allowing them to focus right on the hole, since that is where they want their golf ball to be. Picture seen below…
After reviewing the design, and still not having put the picture of the watch in the scene, it seemed as though this design might just be too plain of an advertisement. It lacked some creative punch. Having used the term 3D so much while trying to explain my project, the thought of making the print ad actually be 3D surfaced. But how on Earth could I turn this into something 3D?
Well, going back to my original design of focusing on the golf hole itself came back into the picture. If I used a bird’s eye view perspective of the golf hole, I could make a water feature, green and hazard, in different layers, to allow for a partial 3D perspective. I found a very nifty paper that had a water look to it, and decided to use that as my base. From there I used styrofoam as the green. I cut it into a curvy shape, since golf green’s are rarely ever perfect circles. Then painted the green a green color to have it be more realistic. Since I didn’t use my actual watch in the display, by taking a picture of it in a grass setting allowed for a more realistic look, since it would be sitting on top of the green. By cutting out a hole in the styrofoam and putting the picture up on a mini stilt, the watch was able to pop out from the hole. Giving the display more dimension and bringing the watch even closer in reach for a potential customer. By adding a small hazard around the hole, it gave some slight color differentiation to the design as a whole as well as an indicator spot for the goal. Picture seen below…
I decided that instead of using any of the watch brand’s actual slogans, I’d come up with my own, which would have a unique message for the watch specifically. The slogan that I came up with was “Find the time. Every time.” The message behind this slogan is that every single time you play golf, or tee off, you want to find the hole, that’s the goal, and it is the goal every single time you play a round of golf. By putting the watch as the hole, it appears to the potential customer as the goal, or in an advertising case, a purchase. A close up on the hole can be seen below…
And finally with the addition of some glitter glue on top of the photo of the watch, the watch sparkles just a little bit. Just like how the ball or watch would sparkle if it were sitting on top of the green on a nice sunny day, waiting to go into the hole. Picture seen below…
And that is how I was able to create my 3D print ad for the orange colored watch.
Now off to finish those orange Skittles which were not used or harmed in the making of the postcard.
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